EXCLUSIVE: Warnock TV Ad Buys

I mentioned earlier that David Warnock has an ad “on TV.” Which is true. What was not clear, at least to me, was the extent of Warnock’s TV buy.

It’s big. Really, really big.

There are four major television stations in Baltimore. WMAR (ABC Channel 2), WBAL (NBC Channel 11), WJZ (CBS Channel 13), and WBFF (Fox Channel 45). Warnock has ad buys already in place with WJZ and WBFF for $197,200 and $175,100, respectively. The ad buys run from yesterday, January 18, through February 21. FCC records also show that Warnock has been in contact with WBAL and I can’t imagine he’s going to shun WMAR either.

$372,300, for two stations covering one month. That’s a lot of ads. My guess is that there’s a lot more to come after February 21.

More Charm City Numbers

And some of them are really, really big numbers. The Sun has a rundown of some of the data unofficially trickling out.

The big headline is in the mayoral race. Mayoral candidate David Warnock has loaned his campaign $950,000, but what shouldn’t be lost is that he also raised $360,000, a strong number in and of itself.

District 14 incumbent Mary Pat Clarke, facing three challengers, raised $50,000.

The Sun also reported on the numbers for Brian Hammock, which I reported last night, noting some additional contributions behind the ones I saw.

Hammock’s money includes a $3,000 transfer from state Sen. Joan Carter Conway, a Baltimore Democrat; a $3,000 contribution from developer Mark Sapperstein; a $2,000 contribution from former Gov. Martin O’Malley’s “O’ Say Can You See” federal political action committee; and a $1,000 contribution from lobbyist Sean Malone, among others. Henry challenged Conway unsuccessfully for state Senate in 2014.

That last sentence is key. Joan Carter Conway is someone with a long, long memory. You don’t challenge her without the awareness cthat she is unlikely to forgive or to forget. I am sure that she is bound and determined to pay Bill Henry back for his 2014 challenge, with a healthy dollop of interest on top. If I was a betting man, I’d put my money on Hammock.

Warnock Running For Mayor

While we rightly focus on the outcome of today’s municipal elections in Rockville, Gaithersburg, Takoma Park and elsewhere around the state, there is now another candidate for Baltimore mayor in the primary next April.

David L. Warnock, the Baltimore venture capitalist and philanthropist, is entering the mayor’s race — arguing that his business background and political inexperience are positives for a city in desperate need of job growth and a fresh start.

“We are going to have another uprising if we can’t figure out how to create jobs and economic opportunity for the people who are the least fortunate among us,” said Warnock, a partner in one of Baltimore’s largest private equity firms whose charitable work includes helping ex-offenders.
“I’m the one guy that’s been in the business of creating jobs over the last 15 or 20 years. I really think that can distinguish me.”
Warnock, 57, said in an interview with The Baltimore Sun that he plans to formally file to run for mayor Tuesday. He will join a crowded field seeking to replace Mayor Stephanie Rawlings-Blake, who is not seeking re-election.
With his wealth and business connections, Warnock’s entrance could put pressure on the field to ramp up fundraising efforts. He also represents an outsider among politicians.

There are four top-tier candidates already in the race: former mayor Sheila Dixon, councilmen Nick Mosby and Carl Stokes, and state senator Catherine Pugh. Whether Warnock will make it five remains to be seen, but his resume and deep pockets certainly make him an intriguing candidate right from the start.