EXCLUSIVE: Warnock TV Ad Buys

I mentioned earlier that David Warnock has an ad “on TV.” Which is true. What was not clear, at least to me, was the extent of Warnock’s TV buy.

It’s big. Really, really big.

There are four major television stations in Baltimore. WMAR (ABC Channel 2), WBAL (NBC Channel 11), WJZ (CBS Channel 13), and WBFF (Fox Channel 45). Warnock has ad buys already in place with WJZ and WBFF for $197,200 and $175,100, respectively. The ad buys run from yesterday, January 18, through February 21. FCC records also show that Warnock has been in contact with WBAL and I can’t imagine he’s going to shun WMAR either.

$372,300, for two stations covering one month. That’s a lot of ads. My guess is that there’s a lot more to come after February 21.

Matthews Up On The Radio

For anyone with doubts about the intensity of the artillery barrage about to rain down on the unsuspecting residents of the Eighth Congressional District, just stop for a minute and listen. You hear it? That distant thunder of the guns? That’s the sound of Kathleen Matthews’ first radio ad going up on the air.

Kathleen Matthews, the former television news anchor running for Congress in Maryland’s 8th Congressional District, is focusing on gun regulations in a new radio advertisement her campaign released on Tuesday.

The radio spot, which the campaign said will air on WTOP, quotes President Barack Obama arguing that the gun lobby is “holding Congress hostage,” a statement he made earlier this month while announcing steps his administration is taking on guns through executive action.

“President Obama is right,” Matthews says in the ad, which was announced on the day of Obama’s final State of the Union address. “The U.S. Congress is frozen with fear.”

Matthews says that she would “fight the NRA” for more restrictive background checks on guns and ammunition and would also push for a ban on assault weapons. The ideas largely mirror a policy paper Matthews released on the issue of gun regulations last month.

You can hear the ad at the Sun link.

You like the way I made a metaphor about guns out of her radio ad about guns? I am so, so pleased with myself.

Putting aside my weirdness, get used to Matthews ads like this being a regular presence on radio, in the mail, and eventually on television for the duration of the campaign (105 days – 15 weeks – from today).

New Van Hollen Ad In Baltimore

Chris Van Hollen has a new ad running in the Baltimore media market targeting women. It’s his third ad airing in the Baltimore market. John Fritze reports:

Rep. Chris Van Hollen’s campaign for Maryland’s open Senate seat went back up on television Wednesday with a new ad targeted at women, a key demographic both campaigns are hoping to court.

The ad, running on broadcast and cable television in Baltimore, notes Van Hollen’s high score from groups like Planned Parenthood, and his work on women’s health care as the top Democrat on the House Budget Committee.

The new ad comes as an influential women’s group is airing a separate spot supporting his opponent, Rep. Donna Edwards. Emily’s List, the Washington-based group that helps elect Democratic women who support abortion rights, launched a $1 million advertising campaign for Edwards at the end of November.

Throughout her campaign Edwards, of Prince George’s County, has discussed the importance of diversity in the Senate. Both candidates are running to succeed Sen. Barbara A. Mikulski, the first woman elected to the Senate without the benefit of a father or husband preceding her.

And yet Van Hollen has refused to cede the ground to Edwards. A Baltimore Sun/ University of Baltimore poll in November found Van Hollen beating Edwards by seven percentage points among women, and the Montgomery County lawmaker has received more endorsements from elected females in Maryland.

One of them, Sen. Delores G. Kelley of Baltimore County, is featured in Van Hollen’s latest ad.

“A lot of people can talk, but they can’t deliver,” Kelley says, referencing a narrative pushed by the Van Hollen campaign that he has been more effective in Congress than Edwards. “Chris can.”

Here’s the ad:

Anti-Dixon Ad In Baltimore

A new ad is out in the Baltimore mayoral race. I spent some time trying to track down the people behind it, and it got so interesting I think I need a separate post for that. The group behind it is Clean Slate Baltimore, a federally registered PAC with a PO box for an address.

Here’s the video. My opinion is that while it’s a negative ad, it’s one of the cutest and sweetest negative ads you’ll ever see. It’s also high quality and almost assuredly didn’t come cheap. I very much doubt we’ve heard the last of Clean Slate.

Kumar Barve Ad

The story of Kumar’s grandfather, Shankar Laxman Gokhale, is an incredible story. The best summary I could find is here. He became a citizen, then had his citizenship stripped as a result of a Supreme Court case that determined that Indians were not “white” for purposes of the 1790 Immigration Act. Gokhale fought the case all the way to the Supreme Court, and in the meantime he also appeared at a US Senate hearing to support a bill that would have reinstated the citizenship of 70 Indians in the same circumstances. While the bill didn’t pass, the government finally relented while the appeal was pending before the Supreme Court and reinstated his citizenship.

Kumar Barve, Gokhale’s grandson, has just put out an ad called “In His Shoes.” It’s a powerful and beautiful work, and it couldn’t have come out at a better time, although Barve couldn’t have known how low our national conversation would sink in the past week.

You can watch the ad below.

New Van Hollen Ad

His third ad, all running exclusively in the Baltimore market.

Rep. Chris Van Hollen is subtly taking on his opponent for Senate in a new television ad that began running in Baltimore on Monday — offering a tweaked message intended to draw a contrast with Rep. Donna Edwards.

“It’s important to know when to fight, and when to find common ground,” Van Hollen, a Montgomery County Democrat, says in the ad. “I’m Chris Van Hollen, and I know the difference.”
The 30-second ad never mentions Edwards’ name, but the implication is that Edwards’ outsider, no-holds-barred liberal approach would make it harder for her to govern.